As AI reshapes the way businesses operate, one thing is becoming clear: technology alone isn’t enough.

Success depends on the people who can connect strategy, creativity, and technical know-how to make AI actually work.

Enter the Creative Technologist: part innovator, part problem solver, and part translator between ambition and execution.

Businesses that recognise and invest in this skillset will be the ones that move beyond pilots and hype to real impact.

The NHS 10-Year Plan isn’t just about transformation — it’s an open call for innovation.

From AI-powered hospitals to a unified digital health record and a preventative care revolution, the plan lays out exactly where technology partners can plug in and make an impact.

In this article, we break down 7 high-potential opportunity areas for digital health, life sciences, and medtech businesses — including where the NHS is building APIs, seeking AI tools, and shifting to value-based partnerships.

Whether you're building smarter diagnostics, remote monitoring tools, or digital patient experiences, there's never been a better time to get involved.

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We’re proud to have won Best Use of Data Visualisation at the Communique Awards for our collaboration with Pfizer and HCG on the Hair Growth Visualiser. Designed to bridge the gap between clinical data and patient experience in Alopecia Areata, this immersive tool transformed abstract numbers into meaningful insight—empowering HCPs to communicate treatment outcomes with empathy and clarity.